Originals Apparel

Logo for a Pep store clothing brand called Originals. It was built as a smart, affordable clothing solution for everyday people. It focuses on value over luxury, thats why it’s still so dominant in South African retail.

PEP is the largest single-brand retailer in Southern Africa, operating over 2,700 stores and specializing in affordable clothing, footwear, homeware, and cellular products. Founded in 1965 in South Africa, its purpose is to enable customers to look and feel good through low-cost, high-quality products.